I’ve been running my own businesses for 21 years. It’s been brilliant, though tough at times. Brilliant when you’ve more work than...
Here’s a collection of thoughts on the pursuit of brilliance. More of a ‘stake in the ground’ than a statement of fact,...
As a bloke who has built a few businesses up from nothing to sale, starting with no brand, no clients, no capital,...
I was a loyal Napster fan- I subscribed for 4 years, and then I saw a press advert for a new offer...
I was asked this very pertinent question the other day, and I answered it, lazily, as follows- Your clients love your work and...
Yes it is, it really is…. Selling professional services is different to selling ‘stuff’. You are selling an intangible, a relationship, trust....
(Updated 17 October 2009) Selling anything requires trust, you need to trust the brand, the salesman or (preferably) both. Why do you...
With all of the stuff I’ve been writing recently about the importance of campaigning, it’s easy to forget that there’s a hard-edge...
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