Writing your presentation

What Is the Point of Your Presentation?

If you can’t explain what you want to say in a single sentence, you don’t know

Or so says Philip Collins, speechwriter and journalist with Times of London.

Understanding the ‘Why’ of what you do is the keystone of any good presentation. If you understand the value of what you are saying, you will be much more credible in delivering the message. If you understand it – and believe it – your audience is more likely to too. And then the buy-in will follow. That simple really!

Jim explains more here: What’s the One Thing That Will Make You a Better Communicator?

Rosie Hoyland
Rosie is a writer and content creator and has worked for many years as a print and digital designer for The Message Business. When she’s not creating fantastic resources for our trainers and clients, she shares her presentation design wisdom here on the blog and over at Presentation Guru.
Rosie Hoyland
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