Connecting with the audience

Books don’t change people – but your presentation just might

books dont change peopleHow often do you hear that a book has changed someone’s life?

Chances are, it hasn’t. It will have been one particular section that made you stop in your tracks, and think…

Or even just one little turn of phrase that resonated and remains with you long after you finished reading the book.

A few words that just hit the nail on the head and summed up a feeling, instinct, yearning, opinion that you have harboured for such a long time, and there it is before you in black and white, positively singing off the page to you.

And why do you remember it even now? 

Because it was personal.

In some way, shape or form, the words meant something to you. They fitted YOU.

Now, if only we as presenters could make our talks/pitches that memorable; leave our audience reflecting long after we’ve turned off the monitor and left the room.

And we CAN.

Always build your presentation with your audience at the front of your mind. Answer these three questions before you even begin:

  1. What does your audience what or need to know?
  2. What don’t they want or need to know?
  3. How can I find out before I go any further?

Make it personal. Make it relevant. Make it resonate.

Choose your words carefully and, who knows, your presentation may just change someone’s life (or a little part of it).

For more of our thoughts on how to make a presentation Fit your audience, click here.

Rosie Hoyland
Rosie is a writer and content creator and has worked for many years as a print and digital designer for The Message Business. When she’s not creating fantastic resources for our trainers and clients, she shares her presentation design wisdom here on the blog and over at Presentation Guru.
Rosie Hoyland
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