Is ‘networking’ just social climbing by another name? Is social climbing always a bad thing?
Networking as social climbing, discuss-
BBC News – A Point of View: Is social climbing always a bad thing?.
Networking as social climbing, discuss-
BBC News – A Point of View: Is social climbing always a bad thing?.
My corporate client had a tough message that she wanted to get through to a group of her internal stakeholders. The message was-
Grow up
Take some responsibility
Make the most of this amazing opportunity you have working for this world-leading firm.
She hired me to help her make the point and we decided that we’d adopt the strategy of 1950’s film noir cops, and we scripted a speech together for me to deliver as a part of 4-hour session. I played the grizzled ‘bad cop’ and she, the polished, concerned ‘good cop’ of legend.
It’s a question I’m often asked by clients- “what’s the best way to sell an idea in a sales pitch?”. The honest answer is, obviously, ‘It depends on who’s in the audience’ but in reality you often have to choose an influencing strategy as you start to prepare your pitch. Most people only have one…
I’ve got a friend called Quentin. He’s an actor and a good one too with a long track record of theatre, stage & screen roles behind him. Actors can sometimes be a bit full of themselves but not Quenty, he’s a no-nonsense kind of bloke and when he says something to me with that special look…
Because they talk about their products and services from the wrong perspective. Inexperienced ‘sales’ people have an unfortunate tendency to talk from ‘inside to out’, rather than from the customer’s perspective in. Often the pitcher will start by describing their product and how it works before they get on to what it will do for…
Remember that the first 2 minutes of a presentation – when you’re probably at your most nervous are also are the point at which you have the audience’s fullest attention, experienced presenters and salespeople learn how to use this ‘golden time’ to full effect, because they know that when all else is forgotten, the audience…
A ‘brand’ is a set of promises that a Company or product makes about itself in the minds of a potential buyer. It’s a promise about the results that buying that product or service will deliver for the person that hands over their cash. Brands are built over time and defined by the ‘truthfulness’ of…