Prezi the Second Wave – Innovators and Early Adopters
3 years ago, Prezi was new. Just using Prezi, even in its earliest, most limited form, could help you stand out from the PowerPoint crowd. Not anymore. Most people in advertising, marketing and media circles in Europe have now heard of Prezi, and many have already formed an opinion about it. For many it’s become a zooming, spinning, sick-making cliché; something that works against the presenter before they’ve even started speaking. How has this happened? What can we do about it?
It’s simple. Using Everett Rogers’ ‘Diffusion of Innovation’ theory we can see why we are where we are with Prezi today.
Prezi was a new product back in 2009, breaking into a static market dominated by one product, PowerPoint. The innovative tool gained traction with a few ‘innovators’ and ‘early adopters’, and a cult was formed. We loved the possibilities of the tool, if not the tool itself, and we felt like we were part of a team. The geeks at Prezi and ‘us’, the users, bonding together to find a voice, a space and a use for Prezi in this slide-dominated, Microsoft world.
And we did succeed, didn’t we? We experimented, made mistakes, had great triumphs, and made Prezi, sometimes a creaky and limited presentation toy, a real option for business presenters. But our enthusiasm made us blind, sometimes, to the weaknesses in Prezi.
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