All posts tagged "persuasion"

• Fit Focus Flair

  Presenting to angry and difficult audiences? Try subtlety

  I was forced to attend a driver education programme in the UK recently, having been caught on a speed camera doing 34...

• 574

  Fit Focus Flair

  Writing a Business Presentation Conclusion? Follow Shakespeare’s Advice

  I saw Ralph Fiennes in Trevor Nunn’s production of  Shakespeare’s Tempest at the Theatre Royal, Haymarket, London last night. The whole cast...

• 234

  Blogs

  What will your audience remember?

  So what's the point of presenting anything? To make it more likely that they'll remember a relevant, tiny fraction of the message...

• 305

  Fit Focus Flair

  5 simple speech structures- Quick Start

  Here’s a really useful guide to speech structure.  A quick start to organising your thinking for 5 common types of business presentations...

• Fit Focus Flair

  Never present the catalogue- Product presentations and catalogues are not the same thing

  Jan Schultink makes a valuable point very simply when he shows us how to make an endless listing of our products into...

• Fit Focus Flair

  Motivating Geeks- a Lesson for us all

  I’ve been working in Barcelona again this week, with a global pharmaceutical company, and here’s a small, but significant lesson I learned...

• Confidence

  How to undermine your point with weak language

  Imagine the scene.  You’ve spent days preparing a major presentation to a new client, and you’re coming to the end of the...

• Fit Focus Flair

  What’s the best way to sell an idea in a sales pitch?

  It’s a question I’m often asked by clients-  The honest answer is, obviously, ‘It depends on who’s in the audience’ but in reality you...

• Business Development

  The art of persuasion- What’s the best way to skin a cat?

  It’s a question I’m often asked by clients- “what’s the best way to sell an idea in a sales pitch?”.  The honest...