All posts tagged "rhetorical skill"
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Presentation Content
Presenting to a divided audience- lessons from Mr President
It happens a lot doesn’t it? We have a proposal to present to a group of clients, and we know that the...
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Fit Focus Flair
What are you trying to do?
As a presenter, you’re always trying to do something to the audiences that you meet. Explain the new product, sell the benefits, clarify,...
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Fit Focus Flair
Lesson 6: Use everything in the verbal bag of tricks, but sparingly
Use Alliteration: Alliteration is the deliberate arrangement of words with the same letters and sounds at their start for explosive effect. Alliteration...
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Fit Focus Flair
Lesson 5: Use the simple metaphor to help… learn Jeremy Clarkson’s only trick
Metaphor is a fundamental tool of the English language. Without it, meaning would suffer because we would be left with flat description...
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Fit Focus Flair
Lesson 4: Use visual imagery
Hypnotists and comedians know that people hypnotise and amuse themselves. A hypnotist’s job is to get the subject to use her own...
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Fit Focus Flair
Lesson 3: Avoid cliché like the plague
In the ” Dictionary of Plain English”, the editor A.G. Fowler says… “Hackneyed phrases become hackneyed because they are useful in the...
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Presentation Content
Lesson 2: Remove business jargon… blah, blah, blah
Abstractions distance the audience from you as a speaker, they make it harder for you to connect your ideas with their lives....
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Fit Focus Flair
93% of the message is complete twaddle. The truth is much better
We’ve all heard the numbers- 7% of your meaning is contained in the words you say; 35% in the vocal delivery and...
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Fit Focus Flair
Lesson 1: Adding flair to your presentation – remove abstract language
A noun, as you know, is a word that describes a thing. An object, a town, a cat, a condition. An abstract noun...
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