Personal Branding
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How an embarrassing moment with a client helps you get real feedback on how you’re doing
He’s a great guy, Rodrigo. He’s a senior exec in a very successful European company. We’ve worked with him for a couple of...
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Don’t be a diplodocus- Digital marketing is easy, cheap and (often) effective
Dinosaurs died out a few million years ago didn’t they? Why? Because they didn’t know what was coming and had no...
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What is the best marketing tool?
I know that sales people see marketeers as floppy-haired tossers, more interested in their clothes and teeth than selling, but even the...
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Once you’re focused, find a way to stand out from the crowd
So you’ve identified what it is that you do brilliantly, or at least well enough to offer you real specialist status in...
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Charisma for Consultants
I once saw charisma defined as- “the ability to transfer an emotion that the speaker has to his audience.” I thought it...
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2 steps to really focused presentations
The first step towards real focus in your presentations is being ruthless at the construction stage of every speech. – 1. Simply,...
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