Stand Out

2 steps to really focused presentations

The first step towards real focus in your presentations is being ruthless at the construction stage of every speech. –

1. Simply, put less in and deliver just the essence of your thoughts in verbal form so that your absolutely key messages stand out.
2. The second step is to make more of your key points, the “If your life depended on it” (IYLDOI) bits.

If your life did depend on your audience remembering, when tested, your key points, you’d probably make sure that you’d taken stuff out so that those bits were obvious, and do a few simple things to make sure that it was those bits that they did remember when everything else had been forgotten.

This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
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