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Phil talks a lot of sense when sober

I was talking with a friend last night and he’s a no-nonsense sort of man, the Chief Operating Officer of a global consultancy.  He’s had to learn the skills of business development and selling on top of his ‘day job’ and he’s done a pretty good job of it too.  Here’s what Phil said-

“For consultants selling, sometimes abstract products and services, undertsanding the value of what you do is the the first step, communicating that value to clients clearly, is the second step, and delivering the value, time and again is the third step to world-class selling in our field.”

Value = relevance from the client’s point of view.  If he’s hanging from the edge of a cliff throw him a rope, if he’s looking to have a bonfire party pass him some sausages and a box of matches.

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
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