Prezi is the ‘new kid on the block’ where presentation software is concerned. It’s been around for about 4 years and is still the favourite toy of the early adopters, geeks, and creative types, rather than a mainstream method of telling your story. You’ve probably heard of it by now, you might have seen it used, and you’ve almost certainly got an opinion about it. I know I have, because most Prezis I’ve seen, are crap. Why? Because of all that bloody zooming and spinning.
Yet I still think that Prezi can be used well and to great and positive effect, if you want to stand out from the crowd for the right reasons. We use it carefully to help us pitch with greater impact to some clients, than we could with PowerPoint. But it’s important to remember that Prezi is harder to use well than the enthusiastic might think and have you believe. It’s not that different but it’s different enough to matter. My 4 years of using the tool all over the world, with the likes of the BBC, JPMorgan and Grifols, has led me to some clear conclusions.
It takes effort and time to create a really effective Prezi. No time at all to create a stinker. That’s why we recommend our clients to stick to PowerPoint for most times, and use Prezi for special occasions. Big pitches, new product launches and important internal presentations.
How much does it cost to create a decent Prezi? The short answer is about 20-40 hours of input time for a bespoke, 20 ‘slide’ presentation. So that’s between £600 and £1200 at £30 pph of time however you measure it, and double that if you’re using an agency in London or New York. Outside one of the big cities you can get one made for less, but not much less. Where does the time go then?
- Understanding the brief – 2 hours with the client.
- Developing the story structure – 2 hours.
- Creating a first draft of the storyboard with layout, frames, path points created and image ideas sketched in – 4 hours.
- Image creation, selection and production into ‘Flash’ or PDF images that work well in Prezi (high quality images that won’t pixelate on zooming in) – 4-8 hours.
- Final polishing of the Prezi before sending to the client for approval – 2 hours.
- Minor modifications after client review of draft Prezi – adding & removing path elements, frames, animations and other effects – 1-4 hours.
This might sound expensive, but if you add up all of the investment a business has to make to get up and running with Prezi for itself- create an account, learn how it all works, understand Prezi best practice, build your own Prezi, then it’s probably a lot more than £1200 per Prezi. The difference is that most of the costs in the ‘teach yourself route’ are hidden. All that trial and error, reading books and Googling for hints and tips.
As I mentioned earlier, we’ve been using Prezi for years for ourselves, and we’ve been helping major clients like Accenture, JPMorgan, The BBC, Mercer, RBS, Grifols, Norsk Hydro and many others, all over the world, do exactly the same.
Prezi has often helped us and them make a massive impression in a dull old world of slide-driven sameness.
Prezi can help you do well in a competitive presentation and help you differentiate yourself from your competitive set, because the likelihood is that they’ll all be using PowerPoint, and probably using that badly too.
But a poor presentation in Prezi tends to be much worse than a poor presentation in PowerPoint. If you want to learn for yourself, if you’d like to be that star turn, and you’ve seen Prezi and understand what it can do, then we’d love to help you. We can offer the following choices-
- On-site tailored, or Open course Prezi Training Options – Click here
- Use our Prezi Templates to make your next Prezi more easily and with more impact – Click here
- Download some more free advice on how to use Prezi brilliantly.
But if you’d rather have us help you design a Prezi for you then just contact us for details on our Prezi Design Service and we’ll come and meet you or talk you through the process to suit your needs, budget and availability..[contact-form-7 404 "Not Found"]