In the ” Dictionary of Plain English”, the editor A.G. Fowler says… “Hackneyed phrases become hackneyed because they are useful in the...
Abstractions distance the audience from you as a speaker, they make it harder for you to connect your ideas with their lives....
I know it’s not the thing, but the way you use the thing that’s really the most important thing (With me so...
We’ve all heard the numbers- 7% of your meaning is contained in the words you say; 35% in the vocal delivery and...
A noun, as you know, is a word that describes a thing. An object, a town, a cat, a condition. An abstract noun...
If you have something controversial to say it is often a good idea to put the words in someone else’s mouth. If...
While every business development professional dreams of out of the blue phone calls from potential customers, they seldom happen.It’s really important to...
Everybody knows that stories have structure. They start with ‘Once upon a time….’ and end with ‘happily ever after.’ And in between...
Sometimes, often when you least want it to happen, usually at the most serious moment, something happens. A phrase comes out wrong...
Tony Blair, then the UK Prime Minister, went to speak to the formidable ladies of the Women’s Institute (WI) in June 2000....
Yes it is, it really is…. Selling professional services is different to selling ‘stuff’. You are selling an intangible, a relationship, trust....
(Updated 17 October 2009) Selling anything requires trust, you need to trust the brand, the salesman or (preferably) both. Why do you...
