There’s a word for it. It’s called ‘a tell’. It’s when a speaker ‘tells’ the audience about something without saying anything. There...
I’ve got a friend called Quentin. He’s an actor and a good one too with a long track record of theatre, stage...
Conferences are hard work and can be sometimes a little soul destroying. Get the delegate list, identify your targets, book meetings, prepare...
I know that sales people see marketeers as floppy-haired tossers, more interested in their clothes and teeth than selling, but even the...
As a professional, perhaps with a valuable technical expertise, the chances are that you are going to use conferences as a marketing...
While every business development professional dreams of out of the blue phone calls from potential customers, they seldom happen.It’s really important to...
Sometimes, often when you least want it to happen, usually at the most serious moment, something happens. A phrase comes out wrong...
When you’re trying to explain what you do to other people whether in conversation, through the written word or as part of...
With all of the stuff I’ve been writing recently about the importance of campaigning, it’s easy to forget that there’s a hard-edge...
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