All posts tagged "showing value"
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1.6KFit Focus Flair
From the horse’s mouth- Your audiences speaks
Here’s a refreshing article from ‘Presentation Magazine‘- about a Venture Capitalist, the improbably named Guy Kawasaki, who has spent many of his working...
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Business Development
The job of a consultant- In its simplest terms
We’re restoring our house. A beautiful, but bedraggled victorian place, in Oundle, UK. The previous owner lived here for thirty years and...
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Fit Focus Flair
Just how screwed are we?
An audience’s willingness to act on your recommendations frequently depends on the severity and breadth of change you’re suggesting. In other words,...
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Business Development
David Ogilvy- Confessions of an Ad Man
Holiday reading, staying in a friend’s lovely home in the green mountains north of Barcelona, Spain, I’d finished the crappy novel and...
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Fit Focus Flair
Crimes against the English language and your own business II
How about this for corporate nonsense- “Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with...
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Business Development
Many great businesses fail to show what value they can add to their clients’ businesses when they pitch…
Because they talk about their products and services from the wrong perspective. Inexperienced ‘sales’ people have an unfortunate tendency to talk from...
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Delivering your presentation
Some more tips on using free technology to help you out of the Ice Age
Last week I asked you if you knew about how much help was available to save your life in this recession. Now...
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Business Development
Don’t be a diplodocus- Digital marketing is easy, cheap and (often) effective
Dinosaurs died out a few million years ago didn’t they? Why? Because they didn’t know what was coming and had no...
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Fit Focus Flair
What makes a great consultant?
I was asked this very pertinent question the other day, and I answered it, lazily, as follows- Your clients love your work and...
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