A ‘brand’ is a set of promises that a Company or product makes about itself in the minds of a potential buyer. ...
Here’s a lovely, practical ‘how to’ list of things to do to network effectively at those sometime tricky social & professional occasions, from...
In previous posts (here and here), I suggested that your network will save your business, given the chance and cared for. And...
When I’m doing my thing with clients, I’m often asked what the single most important element to networking is. I often answer...
Here’s the point, right up front- Choose your font carefully. On your presentation slides, as with your business card or logo, your...
It made me laugh out loud. In a profession where certainty is so rare, here’s a case where a marketing text message...
‘Stroking’ is an important skill to master, for people who want to be more likeable and socially confident. To keep things simple, a ‘stroke’...
Journalists tend to be a pompous bunch when it comes to language and ‘corporate speak’. They seldom do anything that entails real...
I had a great chat with a colleague today. She’s an ex-investment banker. One of the UK’s ’40 people in investment banking...
Oscar Wilde made a good point when he said that- ”Playwrights tell lies to make a general truth” And as presenters...
Here’s a great thought for entrepreneurs. That the skill is not in having the idea, but in being able to convince your...
Further to the post earlier this week on the language you must use if you want people to think you’re a bit...
