Fit Focus Flair

Think 5% for real focus or you’ll be wasting your time


Warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /var/www/vhosts/jim-harvey.com/httpdocs/wp-content/plugins/fanciest-author-box/includes/ts-fab-construct-tabs.php on line 91

Warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /var/www/vhosts/jim-harvey.com/httpdocs/wp-content/plugins/fanciest-author-box/includes/ts-fab-construct-tabs.php on line 91

In retention and memory studies conducted by professional psychologists, (too dull and detailed to be listed here) in esteemed places of learning they’ve learned a few really interesting things about the pointlessness of presenting too much information. Here are a few highlights-

1. If you spoon-feed facts and figures to an audience for 20 minutes non-stop, and test them 24hours later to see how much they’ve remembered, in the best cases less than 5% of everything you told them will be remembered.

2. That memory will dwindle down to almost zero over the next 72 hours.

3. So if I talk to you on Monday at 9am, you’ll have forgotten 99% of what I said by Friday morning even if I’m a brilliant and entertaining speaker. If I’m Bob from IT you’ll recall much less than that.

So why bother with so many presentations? Well humans are great at remembering broad messages that are relevant to them. If the speaker manages to tell us something that’s relevant to us, in a way that makes it easy for us to remember, and doesn’t swamp us with detail- guess what? We’ll never forget.

This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
Click to comment

Leave a Reply

Your email address will not be published.

*

To Top