Lee Westwood, world No2 ranked golfer, made a great example of how to bring a dull stat to life yesterday and make it mean something. Speaking at a press-conference, when asked about his fitness regime, lee responded with this-
“Coming to this heat I just felt I needed to lose some weight and have been training pretty hard,” he said. “Last week, I had a personal best in the gym when I deadlifted 354lb.”
So far, so routine. But then Lee brought that potentially ZZZZZ inducing moment to full clarity with the following-
Westwood then looked up at his manager, Chubby Chandler, and said: “For anyone who doesn’t know how heavy that is, it’s a Chubby and a quarter.”
At which everybody laughed, and his point was well made. He’s bloody strong. Here’s Chubby-
This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.
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