Creating your visual aids

It's not only presenters that put too much in

Focus is important throughout our lives. It’s important in conversation, in writing, in story-telling and the visual arts. The ability to make your point and move on is incredibly rare and undervalued.

Movie makers in Hollywood have the largest budgets and greatest amount of talent in the film-world to choose from, and even they get it horribly wrong sometimes. James Cameron’s multi Oscar winning film, “Titanic”, is a great picture in many people’s eyes, but for me and most of the rest of the world, it’s too long by about 1hour. It could have made its point much more quickly, but it didn’t. On the subject of James Cameron, it’s worth remembering too that “Pearl Harbour” is so appalling in every aspect that I think it’s actually 2 films stuck together and put out as one by mistake.

Clear objectives (Specific points you’d like your audience understand, remember, be able to tell other people about) for your speech are your “final destination” so it’s a great idea to get into the habit of knowing exactly where you’re going before you start. It’s only fair to your audience that you tell them where you’re going before they get on the bus, so they can choose whether to join you, or not.

It’s all about focus:

Focus in a speech or a presentation leads to short, specific speeches constructed around a central idea and some key points to be remembered by the audience. If a focused speech were a piece of meat, it would be lean steak. If a film it would be that one with Humphrey Bogart and the Swedish woman, Ingrid Bergman.

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
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